Corporate visual identity
Every organization should have its identity – a set of
characteristics that make it identifiable and distinctive on the market. Besides this
identity, there is also image – the impression a company leaves on an individual. Such
visual identity matters the most in advertising where products, services or ideas are
directed towards your target audience through advertisment means.
Visual identity is your trademark, a set of all visual and
material characteristics of a product, service, idea or a company, which make it distinct
and create a uniform visual unity of all elements. Visual identity aim is to enable
companies to gain advantage on the market, improve it and keep it.
It is widely accepted today that corporate identity lies in its
overall communication embodied in company culture, values, attutudes, employees, management,
ownership, strategy, all represented through its visual identity. In business environment,
visual identity reflects a company’s true core.