What is digital marketing?
Digital marketing is an online platform where you can do promotion of brands to connect with potential customers using the internet & other forms of digital way. This includes not email, social media marketing but also multimedia messages, text, Search Engine Optimization, Content Marketing, Digital Advertising, Search Engine Marketing, and many more.
Considering that there are 4.66 billion active internet users worldwide who have internet access & spend their time on the computer and other devices like Smart Phones, and tablets. You could connect with hundreds & thousands of active internet users by using different digital marketing channels. It's no surprise that this field of marketing has become even more popular than traditional marketing efforts, both for business and leisure.